What is mobile customer experience?

Mobile customer experience knowledge and experience is key to the succes and business survival of your company in 2023. What is mobile customer experience?

Mobile customer experience is your customers’ holistic perception of their mobile experience with your company, your people, your ICT-systems and your brand using their smartphone/mobile phone”

The mobile customer experience is the result of every interaction a customer has with your organisation, from customer service and receiving the product/service they purchased from you to after sales including complaints handling, using their smartphone. Everything you do in the digital world, the online world, impacts your customers’ mobile perception and their decision to become a customer, to stay a customer or to leave.

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Mobile customer experience is key to reach high levels of customer satisfaction and above all customer loyalty for your online business development and possbly your offline business development. Turning them into mobile advocates of your company.

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