Cultural Bias in AI Image Generation – The Role Of Moderators

Introduction

AI-generated images have become increasingly prevalent in recent years since the democratization of AI and the first wave of the great AI layoff started in 2022.

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With popular Ai-image generators like Dall-E, Midjourney & Stable Diffusion producing stunning and often mind-bending visuals, limited by different forms of nsfw prompt filtering and banned words lists. As AI-technologies advance, so does the concern about the potential for cultural bias of OpenAI, Google and Microsoft and their automatic moderation of prompts and images with their secret, embedded and encoded automated content moderation and the cultural bias of their human moderators.

✔️ The Role of Moderators

Moderators play a crucial role in every tech company ensuring that AI-generated images are ‘appropriate’ and do not violate online platform guidelines or national law of the country where the company is legally incorporated. However, their decisions can be influenced by personal biases, leading to potential issues.

✔️ Reinforcing Stereotypes

One of the primary concerns is that moderators advertently reinforce societal stereotypes when reviewing AI-generated images. This leads to the approval of images that perpetuate harmful stereotypes or the rejection of images that challenge them.

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✔️ Subjective Interpretation

The interpretation of what constitutes “appropriate”, “inappropriate”, ‘NSFW‘ or ‘Abusive‘ content is highly subjective and is influenced by a moderator’s personal cultural background and beliefs. This leads to inconsistent decisions, potential discrimination and even legal actions by individuals and businesses using the AI-system or AI-application concerned.

✔️ Lack of Diversity

If the teams of moderators are not diverse enough, they may be less likely to recognize and address biases that are specific to certain cultures or online communities. A diverse moderation team can help to ensure that a variety of perspectives are represented.

✔️ Training and Guidelines

The training and guidelines provided to moderators influence their decision-making. If the team/virtual team and individual training and guidelines do not explicitly address cultural sensitivity and cultural bias, moderators may be less likely to consider these factors and take wrong decisions.

Mitigating the Impact of Cultural Bias of Moderators

To mitigate the impact of cultural bias in AI image generation, software companies providing should:

  • Define clear Terms & Conditions (T&D): Clear and specific Terms & Conditions of the AI-system and AI-appplication concerned promote objective and fair moderation of AI-prompts and AI-generated images.
  • Diversify moderation teams: A diverse team can help to ensure that a variety of perspectives are represented.
  • Provide comprehensive training and clear guidelines: These should address cultural sensitivity and bias, as well as the potential harms of harmful stereotypes.
  • Implement transparent review processes: This increases customer experience, employee experience, accountability and reduces the risk of biased decisions.
  • Seek feedback from customers: This can help identify and address biases that may be present in the AI models and the automatic moderation and human moderation processes.

Conclusion

Cultural bias is a growing issue in automated content moderation and in human content moderation online. By taking steps to address these issues, owners of Cloud-based AI-image generating software can help to ensure that their content is inclusive, respectful, and free from harmful stereotypes in line with clearly defined Terms & Conditions, internal organizational compliance and above all applicable national regulatory compliance.

But without positioning themselves as the 3 digital gatekeepers of global morality, by illegal online US-culturally biased censorship of ‘blocked content’ by large US-based tech companies or by for commercial reasons aligning themselves to their proprietary ‘Responsive AI Frameworks’. Creating the digital biblebelt for all of their free and paid users globally worldwide.

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