What Are Digital Blue Ocean Strategists?
Successful Digital Blue Ocean Strategists know that ‘boundaries’ in the online and digital world exist only in the minds of traditional red ocean strategists, traditional management consultants and traditional digital transformation and change managers. And that that is even more after the democratization of AI started and the first wave of the great AI-layoff hit managers, marketeers, finance professionals and ICT-professionals in large and small companies because of the launch of the first free version of ChatGPT.
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They do not let any limiting traditional red ocean strategy idea, strategy model or reference model limit their thinking. Why? Because there are no boundaries in marketspace, their are no ‘industries’ on the free Internet nor limited marketsharesto divide and fight over!
To successful digital blue ocean strategists, its all about people. Helping people in online niches that are badly served or not served at all online. People that the people in your company and the people in your business ecosystem can help with real solutions to their problems.
The challenge is to find the people for who you can make a difference in their personal and professional lives. This requires a shift in mindset from supply to demand, from a traditional red ocean business strategy development and implementation focus on competing in red oceans and thinking in terms of ‘market share’ and ‘industries’ to a focus on co-creating and delivering customer value to existing online customers and prospects together with companies and individuals in a unique business ecosystem.
This is achieved via the simultaneous pursuit of digital customer intimacy, digital product differentiation and digital operational excellence with an aligned organizational model, as is explained in this how-to management ebook:
Aimed at customers in large companies and across ‘industries’ and ‘markets’ including in government. People in ‘markets’ that are already saturated with competition. They are fighting until death.
Right from the time when I started to work at ABN Amro Bank in 1985, bestselling management books, ‘red ocean managementbooks’ still delve into the challenges and strategies associated with traditional competitive environments and the needs and wants of specific clients and prospects.
Here are typical ‘red ocean topics’ that have consistently been covered by authors of bestselling managementbooks including many false experts and harmfull tricksters over the last 4 decades since I started to work in a large bureaucratic global bank in 1985 until this very day in bestselling dinosaur management books:
Competitive Advantage and Differentiation
- Cost leadership: Achieving lower costs than competitors to gain a price advantage.
- Differentiation: Creating products or services perceived as unique in the industry.
- Focus: Concentrating on a specific market segment or niche.
Market Share and Growth
- Market segmentation: Dividing the market into distinct groups based on various criteria.
- Customer acquisition and retention: Strategies for attracting and keeping customers.
- Brand building and management: Developing a strong brand identity.
Operational Efficiency and Productivity
- Lean management: Eliminating waste and improving efficiency.
- Six Sigma: Data-driven approach to quality improvement.
- Supply chain management: Optimizing the flow of goods and services.
More: Why I stopped Writing Management Books, AI-Powered Writing & Book Tony A Virtual Speaker
Industry Analysis and Competitive Intelligence
- Porter’s Five Forces: Analyzing industry structure and competitive intensity.
- SWOT analysis: Evaluating a company’s strengths, weaknesses, opportunities, and threats.
- Competitive benchmarking: Comparing a company’s performance to industry leaders.
Strategic Planning and Execution
- Balanced scorecard: Measuring performance across different perspectives.
- Strategic alliances and partnerships: Collaborating with other companies.
- Mergers and acquisitions: Combining companies to achieve strategic objectives.
The inconvenient truth is that what is relevant for you personally or not depends on where you personally want or need to find meaning in your life and work, independent of where that is:
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Bonus: MC-test & Free Checklists
Incompany & In-House.
Fast learning on-demand is key to help you survive and thrive in this fast changing world and avoid red oceans, making money online and offline with your relevant knowledge and experience. That is why it is important that you can start and learn anytime and anyplace with an unlimited number of participants. Combining any existing or new modules, designed especially for your learning objectives.
That makes it a very effective and efficient solution for you and people in any type of company or organization.
Reach out.
If you want people in your company, department or virtual team to learn quickly how to define and implement your digital blue ocean business strategy as part of your new aligned AI-powered business model, based on the people in an aligned AI-powered organizational model and AI-Powered business ecosystem, contact us here today and we wil contact you for a free intake call and a fixed price quote for an unlimited number of people:
