What Are Dinosaur Management Books?
It really is amazing to see how popular dinosaur management books still are. What are dinosaur management books?
Dinosaur management books are management books and business books that explain and promote outdated management practices including outdated strategy models, outdated reference models, outdated methods & techniques and other sacred cows in management.
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This is how you can recognize dinosaur management books:
- They were and are irrelevant in a non-corporate world.
- They are written by false experts.
- The models and methods are not relevant in a fast changing business environment.
- They are written by people with false authority.
- They are written by harmfull tricksters.
- They are promoting sacred cows in management.
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The good news is that many people online and offline including me and many people in my network have decided to really help people instead of selling false expertise as harmful trickster. As many people are doing to make money in the traditional dinosaur management industry with sacred-cows including red ocean strategy cashcows with red ocean topics. With people in large dinosaur companies as clients.
Also the main personal reason by the way, why I stopped writing managementbooks working with traditional managementbook publishers although I was a bestselling author of managementbooks in Dutch. Wanting to share relevant knowledge and experience. And wanting to find meaning in my work by ‘disrupting’…..the lives of as many people as possible in a positive way.
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