What Are Dinosaur Management Professors?
It really is amazing to see how popular traditional physical managementbooks written by dinosaur management professors still are. What are dinosaur management professors?
Dinosaur management professors is a term often used to describe traditional management professors who are perceived as outdated, inflexible, or resistant to change in their thinking, their teaching methods or research. It’s a playful but serious analogy that compares them to large dinosaurs, implying that they are slow-moving, stuck in the past, and unable to adapt to the fast changing external business environment including new educational trends.
While it’s a lighthearted term, it is also a critical factual observation about certain professors in for instance management, organizational change and economics who are not meeting the evolving needs of their students and other people purchasing and using their dinosaur management books.
Key characteristics often associated with dinosaur management professors:
- Resistance to change: They may be reluctant to adopt new teaching methods, technologies, course materials, strategy models and reference models related to personal and organizational change.
- Outdated curriculum: They may rely heavily on outdated knowledge in traditional textbooks and lectures that are no longer relevant after for instance the democratization of AI and the great AI-layoff.
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- Lack of innovation: They may be unable to generate relevant fresh ideas or relevant assignments that engage students and pepare them for the future of their work and income.
It’s important to note that this term is often used in a lighthearted or satirical manner, and not all professors fit this description. Many professors are highly adaptable, innovative, and capable of providing valuable education to their students.
This is how you can recognize dinosaur management professors:
- They were and are irrelevant in the non-corporate online and offline world.
- They are content and knowledge-wise false experts.
- Their strategy models, reference models and methods are not relevant anymore in the fast changing online business environment.
- They are positioning themselves as false authority.
- They are teaching sacred cows in management.
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The good news is that many people online and offline including me and many people in my network including on LinkedIn have decided to really help people instead of selling false expertise as harmful trickster. As many people are doing to make money in the traditional dinosaur management industry with sacred-cows including red ocean strategy cashcows with red ocean topics. With people in large dinosaur companies as clients.
Also the main personal reason by the way, why I stopped writing managementbooks working with traditional managementbook publishers although I was a bestselling author of managementbooks in Dutch. Wanting to share relevant knowledge and experience. And wanting to find meaning in my work by ‘disrupting’…..the lives of as many people as possible in a positive way.
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