What is a digital blue ocean strategy?

Since the beginning of Covid-19, I facilitate 1-day virtual workshops for management consultant, startups, scaleups and SMEs. Including for FinTech startups, RegTech startups and healthcare professionals in a Healthcare MBA on ‘from idea to succesful startup’ using the Startup Model Canvas© and since 2022 the AI-Model Canvas© to implement a new AI-powered business model.

They had to write a thesis and they had to define a ‘digital blue ocean strategy’. I showed them how they could define a viable digital blue ocean strategy from a digital customer value perspective using the how-to ebook ‘Digital strategy mapping. Digital Leadership In The Online Platform Economy  and the 4 downloadable canvasses.

Digital Strategy Mapping - Digital leadership In The Online Platform Economy by Tony de Bree

Digital Strategy Mapping

Digital Leadership In The Online Platform Economy


A digital blue ocean strategy is:

a digital blue ocean strategy is a digital business strategy, creating a relevant digital customer value proposition with digital customer intimacy, digital product differentiation and digital operational excellence for a specific blue ocean niche of customers.  

More: News, The Online Course School & Book Tony as virtual AI-Speaker

As digital leader, manager, Hr-professional and as entrepreneur, you can use this new ‘do-it-yourself’ pack to use ai to increase the productivity in your organization:

AI-Driven Productivity by Tony de Bree

AI-Driven Productivity Hacks

A Guide for Managers, Employees & HR Professionals


Want to determine the best digital blue ocean strategy for your company?

If you would you like to know more about how to quickly define a digital blue ocean strategy for your company and implement it quickly in in-company virtual classes and virtual workshops? Mail your mobile number and the link to your LinkedIn profile using this form. Then I will contact you directly to make an appointment for an online intake interview. Or call me / whatsapp me.

Tony de Bree

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