What is digital customer experience?

More and more customers and prospects are searching, selling and buying on the Internet. Digital customer experience is key to the grow and scale your online business and for the survival of your business in 2023. What is digital customer experience?

Digital customer experience is your customers’ holistic perception of their digital experience with your company, your people, your ICT-systems and your brand online, using their smartphone, laltop, tabled or desktop computer”

More: What is the online shakeout?, What is the online platform economy?

Digital customer experience is the result of every digital interaction a customer has with your organisation, to customer service and receiving the product/service they bought from you. Everything you do in de digital world, the online world, impacts your customers’ digital perception and their decision to become a customer, to stay a customer or to leave.

Digital customer experience is key to reach high levels of customer satisfaction and above all customer loyalty for your online and offline business. Turning them into diigital advocates of your company.

Digital customer experience management also plays a critical role in the digital customer intimacy strategy and in particular in digital blue ocean strategies.

Want to learn how to define and implement digital customer experience?

If you want to know more about our on-demand virtual programs, classes & workshops on digital customer experience that can also be organised inhouse and incompany? Than please email your mobile number and the link to your LinkedIn profile using this form. Then we immediately will contact you to make an appointment for an online intake interview.

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