What is mobile customer experience?

Mobile customer experience, MX, knowledge and mobileCX-skills are key to the succes and business survival of your company in the online shakeout and the democratization of AI.

What is mobile customer experience?

Mobile customer experience, MX or MobileCX, is your customers’ holistic perception of their mobile experience with your company, your people, your ICT-systems and your brand using their smartphone/mobile phone, tablet and other portable devices”

The mobile customer experience is the result of every interaction a customer has with your organisation across all touchpoints in your AI-powered business model, from people and chatbots in customer service and receiving the product/service they purchased from you to after sales including complaints handling, using their smartphone. Everything you do in the digital world, the online world, impacts your customers’ mobile perception and their decision to become a customer, to stay a customer or to leave.

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Here’s a breakdown of what makes a good mobile customer experience:

  • Easy to use: The mobile experience should be intuitive and user-friendly. This means having a clean and uncluttered interface, with features that are easy to find and use.
  • Fast loading times: No one likes waiting for pages to load. A slow mobile experience can be frustrating and lead customers to abandon a task.
  • Personalized: Customers appreciate experiences that are tailored to their needs and preferences. This can involve things like product recommendations, targeted promotions, or past purchase history.
  • Seamless experience: The mobile experience should be consistent across all ‘channels’, all touchpoints, including the company’s website, social media, physical stores and brand of the company concerned.

In short, a good mobile customer experience is one that is convenient, efficient, and enjoyable for the customer. By focusing on these factors, large and small companies and online business owners can create a mobile experience that keeps customers coming back for more.

Reach out

Do you want want to learn how to design and implement the best mobile customer experience and the best mobile customer journey across all touchpoints using the AI-Model Canvas?

Then contact us today for a free online intake session with free work-advice and free learning advice. Email your mobile number and the link to the website of your company using this form. Then we immediately will contact you to make an appointment for an online intake interview.

Kind regards,
Tony de Bree

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