What is the online shakeout?

Since the beginning of the Covid-19 pandemic and even more after the start the democratization of AI in 2022, many corporates, solopreneurs, startups, scaleups & SMEs have started an online business. But many of them have failed and have gone broke because of the online shakeout that is going on outside of the scope of many corporate trendwatchers.

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What is the online shakeout?

The online shakeout describes the situation in which many existing and starting online business owners will not be able to start, grow, scale & above all survive in the fast changing online business environment and will go bankrupt unless they design and implement the right digital blue ocean strategy and aI-powered business model and fast’ with the AI-Model Canvas.

Because there has been an online shakeout going on for a while now. And that’s what you run into as (future) solopreneur, startup, scaleup and other SME companies, just like many the large corporates. Senior maangers, and independent business owners are faced with fierce competition in the online platform economy when they want to start, grow and scale online …… and also when they need to survive in times of crises. They need to develop the right digital business strategy to survive and thrive online and offline:

Digital Strategy Mapping - Digital leadership In The Online Platform Economy by Tony de Bree

Digital Strategy Mapping

Digital Leadership In The Online Platform Economy


More: What is a survival guide?, What are online survival skills? & Hire Tony As Virtual Facilitator

The online shakeout is actually a term we have used in the digital economy since the start of the Internet revolution in 2001 to describe the fierce digital competition in the online business world, ‘the marketspace’.

That online shake-out basically threatens all large & small companies online in any virtual market and/or online niche market, but also offers many opportunities for those senior managers and online entrepreneurs who monitor closely what is going on online anticipate the relevant online business trends based and the needs of their own groups of customers of their digital blue ocean strategy.

Reach out.

Want to know more about how YOU can survive the online shakeout due to the democratization of AI and earn money online by starting, growing and scaling a successful online business with the virtual organization as structure? By quickly defining the right digital blue ocean business strategy and implementing it quickly in an aligned way in your new aligned ai-powered organizational design? Make an appointment with me now using this form.

Best regards
Tony de Bree

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