Corporates, startups, scaleups, solopreneurs and governmental organisations can leverage two types of virtual events online on the internet or on secure intranets: external virtual events and internal virtual events.

Examples of external virtual events are:

  • Trade-shows
  • Job fairs
  • Expositions
  • Marketing events
  • Sales events
  • Presentations
  • Meetings
  • Education.

Examples of internal virtual events are:

  • Group events.
  • Group meetings.
  • Group training.
  • One-on-one meetings.

In most of these cases, virtual events have replaced traditional face-to-face events. They are ‘subsitutes’ for those traditional internal and external events.

After the Covid-19 pandemic, some organisations have continued to use virtual events next to traditional off-line ways of working with hybrid working. Other organisations have continued as a virtual organisation with predominantly virtual ways of working both internally and in their external interactions with customers and other external stakeholders in for instance their business ecosystem.

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