Red Ocean Topics in Bestselling Management Books
Red Ocean business strategies, as coined by W. Chan Kim and Renée Mauborgne in their book “Blue Ocean Strategy,” refer to business strategies defined and implemented by people working in and for large bureaucratic organizations including in digital strategy development in the online platform economy.

Aimed at customers in large companies and across ‘industries’ and ‘markets’ including in government. Promoting dinosaur management ideas and false expertise like targeting ‘markets’ that are already saturated with competition. And telling readers and students that they ‘must fight’ over marketshare until death in red oceans.
Right from the time when I started to work at ABN Amro Bank in 1985, bestselling management books, ‘red ocean managementbooks’ still delve into the challenges and strategies associated with traditional competitive environments and the needs and wants of specific clients and prospects.

Here are typical ‘red ocean topics’ that have consistently been covered by authors of bestselling dinosaur management books including many false experts and harmfull tricksters over the last 4 decades since I started to work in a large bureaucratic global bank in 1985 until this very day including these topics:
Competitive Advantage and Differentiation
- Cost leadership: Achieving lower costs than competitors to gain a price advantage.
- Differentiation: Creating products or services perceived as unique in the industry.
- Focus: Concentrating on a specific market segment or niche.
Market Share and Growth
- Market segmentation: Dividing the market into distinct groups based on various criteria.
- Customer acquisition and retention: Strategies for attracting and keeping customers.
- Brand building and management: Developing a strong brand identity.
Operational Efficiency and Productivity
- Lean management: Eliminating waste and improving efficiency.
- Six Sigma: Data-driven approach to quality improvement.
- Supply chain management: Optimizing the flow of goods and services.

More: Digital Blue Ocean Strategists, Why I stopped Writing Management Books & Book Tony As Virtual Speaker
Industry Analysis and Competitive Intelligence
- Porter’s Five Forces: Analyzing industry structure and competitive intensity.
- SWOT analysis: Evaluating a company’s strengths, weaknesses, opportunities, and threats.
- Competitive benchmarking: Comparing a company’s performance to industry leaders.
Strategic Planning and Execution
- Balanced scorecard: Measuring performance across different perspectives.
- Strategic alliances and partnerships: Collaborating with other companies.
- Mergers and acquisitions: Combining companies to achieve strategic objectives.
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