What Is A Digital Blue Ocean Marketing Strategy?
Many marketeers including business schools and universities mix up ‘digital blue ocean marketing strategy’ with the overall ‘digital blue ocean business strategy’ of the company.
Digital Blue Ocean Marketing Strategy: Putting the Business Strategy into Action
- Your digital blue ocean marketing strategy, translates the digital blue ocean business strategy into actionable steps. It details how you will reach your customers and prospects in your digital blue oceans across different touchpoints in your AI-Model Canvas and achieve your marketing goals, which have to align with the broader business objectives defined in the digital blue ocean business strategy.
- It takes a shorter-term view, usually reviewed and updated frequently to adapt to market changes and campaign results. Metrics here track marketing-specific goals like customer acquisition, retention, and lifetime value.
Business Strategy Versus Marketing Strategy:
- Business strategy guides marketing strategy: The business goals and customer segments including digital blue oceans, defined in the digital blue ocean business strategy, determine what the marketing professionals needs to reach and what message to convey. Bothe strategies shoul be aligned and stay aligned.
- Marketing strategy supports and informs business strategy: Successful marketing efforts contribute to achieving overall business objectives. Additionally, market insights gained through marketing campaigns can feed back into the digital blue ocean strategy, suggesting new opportunities or highlighting areas for improvement.
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Key Takeaways:
- They are distinct, but not separate. Both are crucial for a company’s success.
- Business strategy provides the framework, and marketing strategy executes it.
- They should be constantly aligned and inform each other for optimal results.
Example:
Imagine a company aiming to become the industry leader in sustainable clothing, avoiding red oceans online and offline. Their digital blue ocean business strategy outlines this goal and defines their competitive advantage as using recycled materials and ethical production practices.
Their digital blue ocean marketing strategy then translates this into specific marketing campaigns, including partnering with eco-conscious influencers in their unique virtual business ecosystem, creating relevant content about sustainability, and running targeted ad campaigns highlighting their ethical practices to specific decision-makers online including on LinkedIn.
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Incompany & In-House.
Virtual classes, virtual workshops and other virtual events on defining your Digital Blue Ocean Marketing Strategy can be organised incompany and in house for your organisation, team or department in combination with any other online course on www.thevirtualbusinessschool.com including modules from Leaving The Corporate Rat Race, The Online Course School or any other virtual program. The number of participants is unlimited. This makes it a very cost effective solution for your company.
Reach out.
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