Red Ocean Strategy Topics – Change Management and Leadership Bestsellers
Red Ocean business strategies, as introduced by W. Chan Kim and Renée Mauborgne in their book “Blue Ocean Strategy,” refer to business strategies defined and implemented by people in and for large bureaucratic organizations including in digital strategy development in the online platform economy.
Aimed at buyers and potential buyers working or wanting to work in large companies across ‘industries’ and ‘markets’ including in government. People in ‘markets’ that are already saturated with competition. They are fighting until death.
In the realm of change management and leadership in and for large bureaucratic companies, large publishing companies of management books keep on publishing management books on the same popular Red Ocean Strategy topics as eternal cashcows. Focusing on the challenges and strategies associated with operating in competitive environments where innovation and differentiation in products & services are considered crucial for survival and eternal growth of corporates and other large bureaucratic organizations.
Red Ocean Topics in Change Management and Leadership
Here are popular Red Ocean Strategy topics addressed in bestselling management books on change management and leadership since the beginning of the Nineties of the last century:
Competition and Market Dominance
- Competitive advantage: How to build and sustain a competitive edge in a crowded marketplace, a crowded red ocean.
- Industry analysis: Understanding the competitive landscape and identifying opportunities and threats.
- Strategic positioning: Developing unique value propositions to differentiate from competitors. The traditional is business strategy development idea from Michael Porter that as a c-level executive and company you could choose ‘a strategic position’ and ‘defend that strategic position’….
Organizational Change and Adaptation
- Resistance to change: Overcoming employee resistance to change in a dynamic environment. In this view, ’employees resist change’. Nobody else……
- Organizational culture: Aligning organizational culture with competitive pressures.
- Change management strategies: Implementing effective change management processes in competitive contexts. Often, that means collaborative change. Even in times of fast a fast changing external business environment.
Leadership in Competitive Environments
- Leadership styles: The leadership qualities required to navigate intense competition.
- Decision-making: Making tough decisions in a highly competitive market.
- Crisis management: Responding effectively to competitive challenges and crises.
More: AI-Powered Writing, Why I Stopped Writing Management Books & Book Tony For A Video Consultation
Performance and Results
- Performance metrics: Developing key performance indicators (KPIs) aligned with competitive goals.
- Profitability: Improving profitability in a competitive industry.
- Market share: Strategies for gaining and maintaining market share.
The conclusion is easy to draw until this very day: the traditional publishing industry of management books is a red ocean industry. Driven with, for and by people that want to maximize profits for their own company and above all, for themselves. Including false experts and harmfull tricksters.
Incompany & In-House.
Fast learning on-demand is key to help you survive and thrive in this fast changing world, become a successful digital blue ocean strategist and avoid red oceans, making money online and offline with your relevant knowledge and experience using AI. That is why it is important that you can start and learn anytime and anyplace with an unlimited number of participants. Combining any existing or new modules, designed especially for your learning objectives. That makes it a very effective and efficient solution for you and people in any type of company or organization.
Reach out.
If you want people in your company, department or virtual team to learn quickly how to define and implement your digital blue ocean business strategy as part of your new aligned AI-powered business model, based on the people in an aligned AI-powered organizational model and AI-Powered business ecosystem, contact us here today and we wil contact you for a free intake call and a fixed price quote for an unlimited number of people: