Why Bestselling Author Tony de Bree Became An Indie Author Of Short Ebooks Again
In June 2024, Tony de Bree decided to return to self-publishing short ebooks as self-publishing indie author (‘individual author’) again next to publishing on-demand corporate ebooks like this one:

Right-Skilling For The AI-Powered Economy
How To Survive The Great AI-Layoff In The New Age Of Work
$8.99
This shift reflects his focus on providing timely, ‘just-in-time’, actionable content and other tools that empowers people with self-help and survival strategies in a fast-changing online and offline world. Here’s why this move is both strategic and mission-driven:
1. On-Demand Self-Help and Survival Content
Tony writes and publishes ebooks that are tailored to provide immediate solutions for people seeking practical advice on self-help and survival in the digital age. By addressing urgent needs like adapting to AI and surviving the great AI layoff, thriving as an independent entrepreneur, or navigating other political, social and economic events and developments, Tony ensures his services and digital products and other work resonates deeply with his audience in line with his own True North.
2. Speed to People
The ability to write, design, and publish an ebook within a very short period of time using AI-assisted writing techniques, in days and weeks, not in months and years as tradtional publishers in the dinosaur management industry is a practical game-changer. This agility allows him to respond quickly to emerging needs, wants and problems of people, equipping them with tools they need to survive and succeed in time and fast.
3. Accessible and Actionable Insights
Short non-fiction ebooks are the ideal format for busy and desperate individuals seeking quick, actionable short term strategies. Tony tries to focus on delivering practical tips and survival techniques in digestible chunks, ensuring readers can implement solutions immediately.
4. Aligned with His Mission
Tony’s mission in line with his True North to help individuals and small businesses survive and thrive in the AI-powered economy, the online shakeout, and political, social and economic uncertainty aligns perfectly with the self-help and survival focus of his short ebooks. His content is designed to empower readers to take control of their lives and careers, even in turbulent times.
More: Online Survival Hacks, Leaving The Corporate Rat Race & Get A Quote
5. Freedom to Focus on the Essentials
By self-publishing, Tony not only avoids the constraints of traditional publishing (see here), but also the digital red ocean marketing strategy of large online publishing platforms like Amazon etc. Allowing him to focus exclusively on the needs of specific groups of people online. His ebooks address niche challenges that are overlooked by mainstream publishers of sacred cows in management, making them invaluable practical resources for those wanting to survive and thrive in the AI-powered economy, hybrid working or working at home.

6. Leveraging Digital Blue Ocean Opportunities
His decision to pivot back to self-publishing short non-fiction ebooks as he started to do after 2001 working at home and as digital nomad next to his dayjob at Corporate IT Strategy at ABN Amro Bank aligns with his digital blue ocean business strategy and digital blue ocean marketing strategy, focusing on people in underserved online niches, online niche markets’ and offering practical self-help and survival content. This approach positions him as a trusted guide for individuals seeking survival strategies outside mainstream channels and false expertise of harmful tricksters.
7. Practical Experience at the Core
With personal experience of helping himself after the bankruptcy of his fathers business in 1975 and over 26 years experience helping SMEs, online freelancers, startups & scaleups to survive and thrive including since the democratization of AI started in 2022, His short ‘how-to’ non-fiction ebooks draw from real-world insights, day-to-day practical experience including as AI-practitioner and AI-artist and proven strategies. This practical expertise ensures readers that they receive trustfull advice they can trust and apply immediately.
8. Empowering Readers to Thrive
His short ebooks are more than just survival guides; they’re practical tools for self-help, personal development and empowerment. By helping readers to learn how to adapt, innovate, and succeed fast using fast learning, Tony helps you not only to survive but also thrive in an era of a fast changing online and offline world and find meaning in their work:

Finding Meaning In Your Work
A Practical Guide For Managers, Employees & HR-Professionals
$8.99
Bonus: MC-test & Free Checklists
By focusing on self-help and survival, his short ebooks meet a critical need for practical, actionable, and timely advice. His return to indie publishing ensures he can continue delivering high-impact content that equips readers to face the challenges of the digital age and the fast changing world around us with confidence and resilience.
Since the democratization of AI in 2022, he learned AI-powered writing, AI-powered graphic design & AI-powered marketing soft and hard-skills including how to avoid the online censorship of the digital biblebelt of the 3 digital gatekeepers of Global Morality, the Big Tech from the U.S. and create the content he wants.
Using non-corporate AI-powered apps as part of his new digital blue ocean business strategy including on LinkedIn as the basis for his new AI-powered business model using the AI-Model Canvas as virtual solopreneur in a virtual business ecosystem.
Reach out
Want to know more about how you can make money with your own relevant knowledge and experience with your own digital blue ocean business strategy? Including as indie author of short non-fiction ebooks for people in your digital blue ocean? And how you can use AI for this as part of your own new AI-powered business model. Then send us an email via this form. Then we make an appointment.