What Is A Digital Red Ocean Business Strategy?

A digital red ocean business strategy refers to a digital strategy that is focusing on ‘beating the competition’. A traditional ‘sacred cow’ business strategy competitive approach where often large companies compete within ‘existing online markets’, often leading to intense rivalry and limited growth opportunities.

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In this traditional scenario, existing and new businesses strive to outperform competitors by offering lower prices, differentiating their products, or employing aggressive marketing tactics.

The goal is still to capture a larger market share in traditional vertical ‘online markets’ at the expense of traditional, often large rivals, large dinosaurs, which often results in decreased profit margins and low customer experience and employee experience.  

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While digital red ocean business strategies can sometimes be effective in certain situations for sepcific companies that produce physical, tangible products for instance and that are want to be a Product Leader, they carry a high risk of failure due to the intense online competition including the online shakeout after the democratization of AI started in 2022.

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That is why you have to implement the right digital blue ocean strategy in your whole organization if you want to survive the Great AI Layoff:

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Reach out.

If you want people in your company, department or virtual team to learn quickly how to become a leading digital blue ocean strategist, designing and implementing a winning digital blue ocean business strategy as part of your new aligned AI-powered business model, based on the people in an aligned AI-powered organizational model and AI-Powered business ecosystem, contact us here today and we wil contact you for a free intake call and a fixed price quote for an unlimited number of people for fast online learning.

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